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    <loc>https://www.garybatzloff.com/home</loc>
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    <lastmod>2021-07-09</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Ideate Each problem begins with ideation, pen, and paper. I move quickly to learn what works visually and what doesn’t.</image:title>
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      <image:title>Home - Ideate Each problem begins with ideation, pen, and paper. I move quickly to learn what works visually and what doesn’t.</image:title>
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    <image:image>
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      <image:title>Home - Ideate Each problem begins with ideation, pen, and paper. I move quickly to learn what works visually and what doesn’t.</image:title>
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  <url>
    <loc>https://www.garybatzloff.com/your-health</loc>
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    <lastmod>2021-07-15</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/608eec473740bc1520942d2a/1619979357843/YourHealth+Site+Header.png</image:loc>
      <image:title>Your Health</image:title>
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    <image:image>
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      <image:title>Your Health</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5fef78a9289de731b397aef4/1609529752535/Research+process2.png</image:loc>
      <image:title>Your Health - The purpose of this study is to understand ways to facilitate the relationships between the individual and their healthcare provider and to understand how people feel about and engage in their relationship with their personal health and how that relationship could change their overall health.</image:title>
      <image:caption>My research explored four areas including: Secondary Research findings where I explored the problem space. Primary research development where I utilized affinity mapping, empathy mapping, and personas Identifying insights to further understand the research AND FINALLY  Discovering opportunities for design through the development of How might we questions to better understand the challenges facing the user.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5fef7a66143c0d28f2eb8d02/1624394176495/Patient_Provider+Relationships+and+Your+Health+-+Google+Forms.png</image:loc>
      <image:title>Your Health</image:title>
      <image:caption>In my secondary research I was interested in understanding a range of topics including the perspectives of both the user or consumer and the healthcare providers themselves.  As resources I researched blog posts, trade publications, online journals, and press coverage to better understand research being conducted and general perspectives of the problem space. From this research I developed a screener survey which received 21 responses and included questions to help understand how actual users receive and initiate their personal healthcare as well as their general feelings about the healthcare they recieve. The target users I was seeking must have received healthcare in the last 12 months and have consistent internet access with video capability.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5fef7f072547c5214ac86ce5/1609530931439/IMG_7365.jpeg</image:loc>
      <image:title>Your Health - I utilized Affinity Mapping to better understand and align the wide range of responses I received from the interviews I conducted.</image:title>
      <image:caption>I identified several themes including: Healthcare deterrents Patient friction Experiences with virtual health Concerns over insurance and cost The ways people currently communicate with their doctor and what they require of that communication  How people find new doctors And interestingly several areas that suggest frustration and distrust of doctors including: Negative aspects of current doctors General distrust of providers AND  Sometimes apathy toward their doctors or aspects of their healthcare.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff75ef838a6802bafb50077/1609531273340/Affinity+Maps-1.png</image:loc>
      <image:title>Your Health - Certain threads began standing out, such as: I hated my primary care doctor They only see their specialist for 5 minutes while the rest of the two hours is spent waiting AND That they usually don’t get all of the information they’re asking for.</image:title>
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      <image:title>Your Health</image:title>
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    <image:image>
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      <image:title>Your Health</image:title>
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      <image:title>Your Health</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff76c80cf6f23120fcaf05b/1619979508222/Ideation+Highlights.png</image:loc>
      <image:title>Your Health - Once our persona of Peyton was established we could ask some more questions to better focus our design decisions.  First, How could people most effectively make appointments while using a patient portal?  Then, How does the inclusion of physician demographics when searching for a new doctor improve personal health?  And lastly which features are important in patient portals and which aren’t?</image:title>
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      <image:title>Your Health</image:title>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff76cc325d47e15cf3978ac/1610050824952/User+Stories.png</image:loc>
      <image:title>Your Health - To define our MVP (Minumim Viable Product) we utilized user stories to define the basic functional needs of yourHEALTH.</image:title>
      <image:caption>A few key journeys began to emerge. We found that Peyton: Wants to send a message to their doctor so they can ask questions and be assured they’ll get a response Wants to be able to see a calender so they can figure out when is best for them to go to the doctor And that when looking for a doctor they’d like to be able to find an office close to home or work and also be able to find someone who meets specific demographic criteria, which could include whether the doctor is male or female, has served in the military, or is an LGBTQ+ ally among other things.  One of the core tenets of this project is ease and accessibility; for those reasons I chose a mobile first approach.</image:caption>
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      <image:title>Your Health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff776a2cf36606caf55e3bf/1610055188924/Design+Evolution2.png</image:loc>
      <image:title>Your Health</image:title>
      <image:caption>As we were iterating we found the home dashboard to be the most critical screen for the user’s journeys. We found that we needed to include common features in an easy to reach location on the screen, and that we needed to include redundancy in some areas of interaction such as allowing users to send a message from a messages home screen, a provider dashboard, or when selecting a new doctor.  You can see in the first iteration the only CTA’s included on the dashboard were upcoming and recent events and a wellness card.  Through testing we found that important features such as My Providers and Find a Doctor were important to have on the dashboard as well, even though it did add a significant number of potential choices to the user interactions.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff770092e29553cc6baaebc/1610052092329/User+Flows.png</image:loc>
      <image:title>Your Health - For the low fidelity design process we first developed several basic iterations of potential dashboards through sketching and ideation exercises and then moved on to guerilla usability testing with the Marvel Pop app.</image:title>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff894696b1f0c762dca7ff2/1619979758055/Group+100.png</image:loc>
      <image:title>Your Health - From the hand drawn sketches we moved on to lo fidelity wireframes to further flesh out  the design decisions. V1 Was essentially a direct digital mockup of the sketched screen while v2 started considering clickable content and location identifiers for the user such as indicators in the toolbar.</image:title>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff77f9b94cde56c220b82ef/1613497127631/HiFi+Evolution2.png</image:loc>
      <image:title>Your Health</image:title>
      <image:caption>The hi fi evolution occurred in three phases, the first was a more complete version of the wireframe which began to consider color and imagery. The second iteration was developed internally and introduced additional imagery to identify primary CTA’s, a location indicator on the toolbar, and more specific buttons for secondary dashboards.  The last iteration further simplified the toolbar and added helper text, removed the recent events card, and added functionality to the myHealth and My Providers dashboards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff77e623fbd75281a9cf919/1613497134452/Testing-1.png</image:loc>
      <image:title>Your Health - Round 1 Testing</image:title>
      <image:caption>During round 1 testing we received very valuable feedback from our testers.  Several key takeaways were:  That they didn’t know what the my providers card was for They weren’t sure who they’d be talking to if they were to use the chat feature And That the icons were a little confusing but not a dealbreaker...but definitely not very clear.  Some positive feedback we received was that they found the colors to be fitting for a healthcare app because it reminded them of doctors offices and they really liked how personal the application felt with the greetings, light but not silly or showy interactions, and that they could personalize the app with their picture and home or work addresses.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/60ef492583aeab3878ea2ab0/1626294570109/Testing.png</image:loc>
      <image:title>Your Health</image:title>
      <image:caption>Round 1 User Insights</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff78025d96e7c4b0f1b8bf3/1624394648837/Testing2.png</image:loc>
      <image:title>Your Health - Round 2 Testing</image:title>
      <image:caption>During our second round of testing it was immediately evident that these changes greatly increased the journey success rate for users through all of the journeys we tested. Our testing processes included remote moderated testing, Maze unmoderated testing, and a remote cardsort through Optimal Workshop. During our testing we found that: As i mentioned before user success was greatly increased in all journeys.  And that the recent events card didn’t really seem necessary. We also concluded that the chat feature caused too much distrust so it was definitively removed.  We also found that the journey confirmation screens needed more consistency to insure that users felt resolved in the journeys Overall though we found that users found our application to be trustworthy, easy to use, and perhaps most importantly that it would encourage them to get healthcare more frequently...which is really exciting!</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/5ff780a6e839d0727589beea/1624394685195/Testing2-1.png</image:loc>
      <image:title>Your Health</image:title>
      <image:caption>Round 2 User Insights</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/6000b05e84242d20cf9d41bf/1612639949146/UI+Kit.png</image:loc>
      <image:title>Your Health</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/6000b7577c84e6331a32b6b4/1610659695703/Empathy+Map.png</image:loc>
      <image:title>Your Health</image:title>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/6000b7658fd75e178fd4341e/1610659698911/Empathy+Map-1.png</image:loc>
      <image:title>Your Health</image:title>
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      <image:title>Your Health</image:title>
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      <image:title>Your Health</image:title>
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      <image:title>Your Health</image:title>
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      <image:title>Your Health</image:title>
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  <url>
    <loc>https://www.garybatzloff.com/about-me</loc>
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    <lastmod>2021-07-09</lastmod>
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      <image:title>About Me - I’m Gary, nice to meet you!</image:title>
      <image:caption>I’m a user experience researcher and designer who is passionate about accessibility, inclusivity, and helping to make our digital lives better. I’m an experienced design thinker and facilitator with over 10 years of hands-on empathetic engagement with a wide range of demographics in an educational and community setting. I’m an excited and passionate practitioner of User Experience and User Interface design systems and methodologies as they pertain to User Centered Design, Creative Interaction, and Information Architecture. When I’m not working you’ll find me spending time outdoors with my family exploring, hiking, cycling, paddling, and camping :) I look forward to connecting with you!</image:caption>
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  <url>
    <loc>https://www.garybatzloff.com/savr-design-sprint</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-09</lastmod>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5fe7bd0e24500727c1518dce/t/6081c1f26b94eb42a23e1845/1625777545602/Persona.png</image:loc>
      <image:title>Savr Design Sprint Case Study</image:title>
      <image:caption>Persona of Nick, Click to Enlarge</image:caption>
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      <image:title>Savr Design Sprint Case Study</image:title>
      <image:caption>Journey Map, Click to Enlarge</image:caption>
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      <image:title>Savr Design Sprint Case Study</image:title>
      <image:caption>Crazy 8’s Sketches, Click to Enlarge</image:caption>
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      <image:title>Savr Design Sprint Case Study</image:title>
      <image:caption>Screen Sketches, Click to Enlarge</image:caption>
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      <image:title>Savr Design Sprint Case Study</image:title>
      <image:caption>Wireframe UI Kit, Click to Enlarge</image:caption>
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      <image:title>Savr Design Sprint Case Study</image:title>
      <image:caption>Wireframe Screens, Click to Enlarge</image:caption>
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      <image:title>Savr Design Sprint Case Study</image:title>
      <image:caption>When the wireframes were completed I produced a prototype for user testing using Figma’s integrated prototype tool.</image:caption>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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      <image:title>Savr Design Sprint Case Study</image:title>
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  </url>
  <url>
    <loc>https://www.garybatzloff.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-11</lastmod>
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      <image:title>work</image:title>
      <image:caption>HiHome Home Search Case Study</image:caption>
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      <image:title>work</image:title>
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      <image:caption>Savr Kitchen GV Design Sprint Case Study</image:caption>
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      <image:caption>Your Health Patient Portal Case Study</image:caption>
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      <image:title>RoadRunner eCommerce Case Study - Make it stand out</image:title>
      <image:caption>Hi-Fi Interactive Prototype</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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